Commercial coaching for B2B creators

Stop leaving brand partnership money on the table

Your audience is worth more than you think. Here are 3 routes to increase your average brand deal value, and keep partners coming back for more.

Book your free 15 minute call See whether you're under-charging. And we'll build a plan to solve it together.

Deal memoDraft 3 · Final

Stuck on creator match-making platforms?

If you hate the rubbish, restrictive briefs with low rates. Plus three parties taking a cut of an audience you built. Learn how to find bigger partners and negotiate your own terms.

Whilst delivering a service so valuable partners will keep coming back again and again.

Already doing 4-5 figure deals direct? Route two is yours.

See the Playbook

The Brand Partner Playbook

Already working direct with brands, but underselling yourself?

If you handle your own deals but you're worried you're leaving money on the table. We'll rebuild your packages and double your average deal value in 90 days.

See the Accelerator

The Brand Deal Accelerator

Winning good deals, but sacrificing too much time?

If you'd rather be growing the audience than negotiating deals and haggling for more favourable contracts. Hand the whole commercial side over and get that time back.

See the Desk

The Brand Deal Desk

Not sure which one you are? Book a free 15 minute call and I'll help you benchmark yourself and make a recommendation.

You're 60% short

Your rate card says $300. But brands are paying $798.

$300

Median B2B creator rate card

$798

Median brands actually paid

Source: Favikon, 135 transacted B2B creator deals, 2026.

That's two thirds of the money sitting on the other side of a conversation nobody had.

That's $498 a deal, left on the table due to lack of benchmarks, lack of confidence, and lack of the right negotiation tools.

And that's only the headline rate. Category exclusivity is worth another 20% to 50%. Usage rights, the same again. Most creators give both away free and never put them on the invoice.

None of this is because you're bad at your job. You built an audience, which is the hard part. Nobody builds an audience and a commercial function at the same time, and there's still no reliable place to look up what you should be charging.

Why me

10 years selling software. Now we sell back to those tech firms for you.

$621K

Biggest single client earnings in 9 months

190%

Average increase in deal value

3.9M+

Combined following of creators represented

I spent ten years inside the sales and marketing channels for the software companies that now pay for brand deals. Microsoft. Sage and SAP.

So I know what turns on marketing leaders, how they build their business cases, and what they'll desperately pay for.

I now run the commercials for a 3.9M+ following. We don't teach theory. We're in the trenches running these deals every day.

We'll help you feel confident you're not leaving brand partnership money on the table. So you can focus on growing your audience.

DEALS NEGOTIATED WITH SAP · NETSUITE · RAMP · BILL.COM · INSIGHT SOFTWARE · CONCOURSE

★★★★★

"Since working with Adam, our average brand deal has nearly doubled. We're now working with bigger partners, who give us amazing feedback on our campaigns. Not only has this elevated our brand, but it frees me up to concentrate on delivery."

Nicolas BoucherNo.1 AI in Finance Influencer | Founder, AI Finance Club | 3.7M+ followers globally

★★★★★

"Working with Adam has made brand partnerships incredibly easy. Once I tell him which brands align with my audience, he takes care of the entire process. Not only has it saved me a huge amount of time, but his experience has also helped me secure higher-quality partnerships and confidently increase my rates."

Christian MartinezFinance Transformation Senior Manager, Kraft Heinz | 97K+ audience

★★★★★

"Adam oversaw the complete go-to-market strategy and execution for our tech partnership offering. He also provided valuable insight on key messaging for the business, whilst helping us implement HubSpot across 113K contact records."

Dan WellsFounder & CEO, GrowCFO | 100K+ community of finance leaders

★★★★★

"Adam taught me how to use the latest industry-standard tools and gave me copy that has worked best for him. He was extremely knowledgeable about the tools and the cold outreach process, and made sure I was set up for success, even after our engagement ended."

Christian WattigSolo Founder, Inside FP&A | 180K+ followers

Route one · Do it yourself

The Brand Partner Playbook

Find and negotiate better brand deals, without relying on matchmaking platforms.

See what's in it

41 things a B2B creator can sell a brand
Usage rights and exclusivity, and what to charge for both
Three package templates, already written
The script for when they say it's over budget

Route two · Done with you

The Brand Deal Accelerator

We workshop your way to higher average deals, then I'm on hand for 90 days for when a negotiation hits crunch time.

See what's in it

A written read on your last three deals, before we meet
Two hours reconstructing your offer so people would feel silly saying no to it
Three core packages delivered, plus the tools to negotiate them
On hand for 90 days of deal reviews, via WhatsApp and Zoom

Route three · Done for you

The Brand Deal Desk

Hand the whole commercial side over. Forward the email, go back to writing, and get the brand handed back to you signed.

See how it runs

We take the call, build the package and hold the number
Usage rights, exclusivity and payment terms, redlined
The contact comes back to you by name. No exclusivity, ever
Nothing to pay unless a brand signs

Who this is not for

Save yourself the call if this is you.

Under about 25,000 across your channels. The maths doesn't work yet, for you or for me.
You want a marketplace that sends you briefs. Passionfruit and Creator Match already exist.
You'll take any logo that pays. If nothing gets turned down, the positioning can't go up.
You want cold outbound run at volume. I hand over the playbook. I don't send the messages.

Free 15 minute call

Is your audience earning what it should?

We look at your channels and your current deals, and you leave with a read on where the revenue is hiding. Whether we work together or not.

Adam Shilton

Founder, The Brand Deal Desk

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