Commercial representation for B2B creators

You make the content. We'll land you bigger deals.

Strategy, negotiation and contracts to help creators land bigger brand deals and get repeat renewals, handled by someone who sees what brands pay every day. Delivery stays yours (and so does the relationship).

Book a 15-minute call
Deal memoDraft 3 · Final
Sponsored newsletter$8,000$14,500
Usage rightsPerpetual90 days
ExclusivityAll competitors2 named brands
Payment termsNet 9050% upfront
Renewal—Q3 option confirmed

Same deal. Negotiated properly.

Not your standard agency

Agencies take the relationship. We take the negotiation.

A traditional agency sits between you and the brand forever. We do the opposite: we run the commercial front end, then hand the brand contact straight back to you.

We handle

  • Commercial strategy — pricing, packaging, pipeline
  • Negotiation — rates, usage, exclusivity, terms
  • Contracts — redlines, drafting, chasing signatures
  • Renewals — turning one-offs into repeat buyers

You keep

  • The content and the delivery
  • The brand relationship (in your name, not ours)
  • Your audience data and your rate card
  • The right to walk away, with no exclusivity clauses
★★★★★

"Since working with Adam, our average brand deal has nearly doubled. We're now working with bigger partners, who give us amazing feedback on our campaigns. Not only has this elevated our brand, but it frees me up to concentrate on delivery."

Nicolas Boucher
Nicolas BoucherNo.1 AI in Finance Influencer | Founder, AI Finance Club | 3.7M+ followers globally
★★★★★

"Working with Adam has made brand partnerships incredibly easy. Once I tell him which brands align with my audience, he takes care of the entire process. Not only has it saved me a huge amount of time, but his experience has also helped me secure higher-quality partnerships and confidently increase my rates."

Christian Martinez
Christian MartinezFinance Transformation Senior Manager, Kraft Heinz | 97K+ audience
★★★★★

"Adam oversaw the complete go-to-market strategy and execution for our tech partnership offering. He also provided valuable insight on key messaging for the business, whilst helping us implement HubSpot across 113K contact records."

Dan Wells
Dan WellsFounder & CEO, GrowCFO | 100K+ community of finance leaders
★★★★★

"Adam taught me how to use the latest industry-standard tools and gave me copy that has worked best for him. He was extremely knowledgeable about the tools and the cold outreach process, and made sure I was set up for success — even after our engagement ended."

Christian Wattig
Christian WattigSolo Founder, Inside FP&A | 180K+ followers

How it works

Three steps to less brand stress.

1. Revenue gap analysis

We review your newsletter, socials and current deals. You get honest benchmarks: what brands actually pay for an audience like yours.

2. Negotiate

We run the commercials and negotiate, elevating you as an influencer. Having the tough conversations so you don't have to.

3. Hand back

Signed deal, clean contract, renewal option on the table. You deliver the campaign. The relationship stays yours.

The numbers

$621K

Brand partnership revenue closed in 9 months

150+

Brands worked with

3.9M+

Combined following of creators represented

Fees

No retainers. No minimums.

10%

You bring the deal

Inbound lands in your inbox — we take over from first reply. Strategy, negotiation and contract, done. You'd be surprised how much additional revenue there is just from having someone represent you.

15%

We bring the deal

We source the brand, open the conversation and close it. New pipeline you didn't have to build (or send a single cold email for).

The maths: a 15% fee on a deal negotiated 40% higher still leaves you well ahead of going it alone. If it doesn't, don't hire us.

Free 15-minute call

Is your audience earning what it should?

No pitch. We look at your channels and current deals, and you leave with an honest read on where the revenue is hiding — whether we work together or not.

Adam Shilton
Adam Shilton
Founder, The Brand Deal Desk

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